About Page – Cedar Club

Who we are & why we are

Late in 2017, our founder received several high-quality pairs of boxer-briefs, and they changed his perception on the experience of men's underwear. Men generally don't put much thought or effort into their undergarments, so he gathered his team and set out to simplify and improve the experience. 6 months (and a lot of hard work) later, Cedar Club is born.

Aaron Franklin

Founder & GM

Aaron's professional background includes working as a product management & machine learning consultant at Accenture, as well as multiple startups. He is a Graduate of Calvin College.

Ben Verley

Strategy & Analytics

Ben Verley helps out with the strategic decision making and with all things analytics. He's excited to leverage over a decade of experience, consulting companies on how to make smarter, data-driven decisions to help Cedar Club become a success. He is a graduate of the University of Virginia, and will be reeling from their historic march madness loss for the foreseeable future.

Erin Lundell

Head of Marketing

Erin Lundell is excited to bring her 5+ years of marketing experience to Cedar Club. She is a graduate of Calvin College and is also an excellent graphic designer

Nathan Treman

Co-founder & Creative Director

Nate graduated from Kendall College of Art & Design, majoring in Industrial Design, and since has primarily been designing in the Trade Show Exhibit industry. In addition to being a great visual artist, he is also an amazing musical artist and plays both the cello and drums.

Andrew Franklin

Co-founder & CTO

Andrew is a talented programmer and all-around technical person. He is a graduate of General Assembly and enjoys making electronic music in his free time.